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Springwise: Currently focusing just on shirts, thredUP is free to join. Users begin by setting up a virtual closet to keep track of the clothes they’d like to exchange, using descriptions of the brands, sizes, colours and patternsno photos are required. Users also tell thredUP what they’d like to get in exchange, including the brands, sizes and styles they prefer. Next, members purchase prepaid envelopesa special offer currently has a package of three half-priced at USD 12.50. thredUP then looks for good matches in the virtual closets of other members to find items that might be suitable. It sends them one such item for each envelope they’ve purchased, along with an address to send one of their own items to.

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The Cool Hunter: Vitaminwater is crowdsourcing its next flavor through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavor. Enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.

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