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TrendCentral: The Shopkick check-in app identifies consumers via their iPhones the moment they enter a retail environment, upon which it automatically unlocks rewards. (Special technology verifies that a user has actually entered a store – merely walking by doesn’t count.) Frequent shoppers are rewarded for their loyalty with real world incentives like gift cards, downloads and gadgets. They can also earn exclusive virtual currency called “kickbucks,” which can be cashed in for things like Facebook credits and gift cards.
